CREATIVE DIRECTOR
CADILLAC

XT4Wherever It Takes You

Cadillac wanted to launch their cool, fun, and hip SUV for millennials. 

So we launched a cool, fun, hip, and *massive* 360 degree campaign with unique media for everything from print to OOH to digital to social, and of course, TV. 

We also (accidentally) launched Juicy J’s song Bang Bang back into the Billboard top 100.  Not everyone was thrilled.

                                                                                             
                                                                                                               
   




Agency: HUGE

Role: Concept, Writer
Art Director: Meg Smart
Creative Director: Meg DouglasECD: Fede Garcia
WTF©